Tailly

2018 / Lifelog for Pet

Backgrounds

I have been involved in creative and experimental projects for two years as part of Naver's global expansion department, Apollo. Since Naver is a Korean-based local search engine, there is no global database yet. In order to secure a global database, Naver decided to release apps with topics that are familiar to overseas users, closely related to life, and that can be used every day, and began to create services on topics such as fashion, gourmet, and pets.

Pain points of Pet Owners

We interviewed pet owners and found various paint points. First, Pet owners want to share their every moments, but can't upload a lot of pet’s photos because they care about people who don't like pets. Second, pet owners want to keep their pet's medical history and keep the information if they move the vet, but there is no integrated platform to keep the pet’s medical history. Third, our pets always pass away earlier than us and after they passed away, we miss them.

My Role

Since our team started the project with only four designers, without other specialties, it did more than what our company often referred to as the designer's role. From market research to planning the direction of apps, making personas, establishing key features, wire framing, branding, and doing everything even marketing.

In particular, I named tailly, which means "tail + daily", and designed Tailly's main concept. Also I proposed and designed the concept of an ID card issued based on the name and personality. Beyond just social networks, I gave the concept which could be a memorial space when after the pets passed away.